Customer Referencing *Inform *Influence *Reach
Light the fuse on powerful B2B growth with in-depth customer reference programmes that reinforce your authority as business l
About us
Ignite your Customer Referencing Programme
Firecracker! Referencing are dedicated to providing an exceptional customer referencing service. Our goal is to support businesses of all types and size by developing great referencing that enables your business to:
* Build loyalty with customers
* Drive brand awareness
*Provide credibility and content for PR/Marketing
*Support your sales team with with a usable reference toolkit
*Generate advocacy for your business
The Firecracker Difference!
You don’t need a full-service agency. Yes you heard us right! You just need a highly experienced team that lives and breathes customer advocacy and storytelling, and who understand the time constraints, budget cycles, and content pressures businesses face.
We focus solely on customer referencing - it’s not a side offering, it’s our expertise. Our award-winning team brings decades of experience in marketing, PR, and brand storytelling to build you a reference engine that works.
Proven Impact
Our work has generated £millions in pipeline opportunities, supported successful product launches, and helped companies grow in competitive markets.
We offer faster programme delivery - we know the flow - from planning to execution, so you see ROI sooner, not later. Referencing engages your customers for long term value, they are important and we ensure they feel that way
And we offer more value, and more visibility - we multiply your reference points into versatile, multi-channel assets: Case studies, social media content, quotes, event support, and more.
What we do - more bang, less smoke!
Glittering references...
Glittering references...
Glittering references...
Slick and streamlined processes that get fast results. A reference programme is so much more than a case study. It’s a structured, strategic asset that underpins pipeline creation, partner engagement, and brand credibility.
We start by auditing your customer base and Total Addressable Market (TAM) to identify existing advocates and untapped storytelling potential. From there, we craft a tailored reference strategy that aligns with your brand voice, go-to-market approach, and sales funnel. Ensuring every story serves a purpose.
Our team takes full ownership of the process, managing all logistics, stakeholder approvals, customer interviews, and content production. The result? High-impact reference assets that are built to scale and are easily repurposed across marketing, PR, sales enablement, social, and executive visibility campaigns.
Glowing profile building
Glittering references...
Glittering references...
Delivering marketing ready assets that amplify your reach. Every customer reference has the potential to fuel an entire content ecosystem. We specialise in transforming a single customer story into a suite of versatile, on-brand assets that amplify your marketing impact.
From in-depth case studies and punchy testimonials to social media-ready graphics, LinkedIn video snippets, and proposal-embedded proof points. We ensure your advocacy content is working hard across every touchpoint.
We also craft PR-ready soundbites and internal comms materials to energise your teams and reinforce brand credibility. Our philosophy is simple: build once, optimise everywhere so your message stays consistent, strategic, and scalable.
The Extra magic dust...
Storytelling/Team Facilitation
Storytelling/Team Facilitation
When your brand story needs that extra spark, our specialist team adds the creative edge that makes it shine. From high-impact video production and professional photography to expertly crafted content writing and broadcast-ready copy, we elevate your customer stories into standout assets.
Our storytelling strategy and facilitation services help you uncover the real narrative behind your brand, ensuring every piece of content is not only beautifully produced but also aligned with your message, your market, and your goals. It's the extra magic dust that turns good stories into unforgettable ones.
*Video Creative/Production
*Photography
*Content Broadcast
*Content Production
Storytelling/Team Facilitation
Storytelling/Team Facilitation
Storytelling/Team Facilitation
Need to energise your internal teams and align them around a shared message?
We run focused, high-impact workshops designed to bring clairty, cohesion and momentum across departments. Whether it's aligning product marketing with customer narratives, strengthening collaboration between sales and marketing, enhancing leadership communication or building stronger connection with customers and partners our facilitation sessions are tailored to your business goals.
These workshops create space for fresh ideas, unified messaging and strategic storytelling that empowers your teams to deliver with confidence and clarity.
Firecracker! helps you tell a cohesive, consistent story - internally and externally.
Our Team
Julie Cumberland Client Director
John Masters Consultant/Storyteller
Julie Cumberland Client Director
Julie is the founder and Client Director at Firecracker! With decades of marketing, creative services and customer engagement in her toolbox; plus a little black book of talent to draw on.
Suzy Francis Research
John Masters Consultant/Storyteller
Julie Cumberland Client Director
Suzy leads on all things 'research' related which support client referencing.
Academic detail, combined with a sales background, her telescope sees all.
Nicky Willow Content
John Masters Consultant/Storyteller
John Masters Consultant/Storyteller
Nicky is a specialist writer with a PR guru approach to content production. Having worked on a myriad of technology brands for over 25 years, she knows how to ignite words.
John Masters Consultant/Storyteller
John Masters Consultant/Storyteller
John Masters Consultant/Storyteller
John is a gifted Storyteller, orator and group facilitator (C-suite to shopfloor); John brings business offers to life so that your team can be the greatest Ambassadors for your product or service.
Our customers
Simple Fee structure
Simple Transparent Pricing
Monthly Retainer
Perfect for businesses who need ongoing support and agility. Scope based on your priorities. Production fees billed separately.
Fixed fee
Clear, up-front pricing that includes project management, creative production and content selection.
Additional Services:
Priced per project
*Videography
*Photography
*Content Writing
*Design/branding
Firecracker! Referencing - your business story, shared